Fluevog shoes print ad

This ad demonstrates several design themes layered on top of one another. The green background uses a formal gridded structure of repeating silhouettes, spaced at equal frequencies to create visual rhythm. A loosely-illustrated “figure” is layered on top, limbs positioned at angles to create a sense of movement. The shoe itself, positioned carefully to align with the contours of the figure, begins to resemble a torso or dress. The url slashes across the bottom, again adding to the dynamism of the composition and drawing attention to the figure’s foot.