This typographic ad succeeds in conveying a lot of information in a limited space without looking too cluttered. The “call to action” information is grouped together on the upper left, clearly called out in high-contrast white and orange font (serif) set against a dark background. The participating restaurants are listed in another font (non-serif) that emulates hand-lettering. The colors and fonts work together to reference the idea of a chalkboard sign. The horizontal and vertical dotted lines draw the whole composition together and create subtly rhythmic visual patterns of varying frequency.
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