Wednesday, September 9, 2009

Prius online ad



A striking feature of this ad is the stark contrast between the lush greenery of the background and the clean, luminous white of the minimal foreground and figure (the car). The asymmetry creates a dynamic composition that draws the eye from the header to the tree to car, visually connecting these elements. The white, non-serif font contributes to the overall message: friendly, contemporary, natural without being earthy.

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