Playing off the idea of depth and 3 dimensionality, this ad intentionally confuses figure with ground. In most fashion advertisements, the designer’s logo is incorporated into the design at the layout stage. This ad breaks with that convention by photographing the model with a 3D cutout of the logo. The model’s pose subtly mirrors the angles and curves of the YSL letterforms. The photo itself is presented simply, with a white border of equal proportions on each side, in essence creating a window within a window.
Wednesday, September 9, 2009
YSL print ad
Playing off the idea of depth and 3 dimensionality, this ad intentionally confuses figure with ground. In most fashion advertisements, the designer’s logo is incorporated into the design at the layout stage. This ad breaks with that convention by photographing the model with a 3D cutout of the logo. The model’s pose subtly mirrors the angles and curves of the YSL letterforms. The photo itself is presented simply, with a white border of equal proportions on each side, in essence creating a window within a window.
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